WATCH: Outdoor Company Yeti Celebrates Father’s Day With Emotional Video Series
Many outdoor enthusiasts developed their passions for hunting or fishing by learning from their dads. Last week, Yeti, maker of coolers and other outdoor gear, launched “My Old Man,” a mini-documentary series that celebrates fatherhood and its role in outdoor pursuits.
The subjects in Yeti’s six to eight-minute videos, which launched last week, all represent demographics within the brand’s target audiences. “We wanted to connect with our core audience over their shared passions,” said Sara Kenton, senior director of digital at Yeti.
Over footage of hunting trips in Hawaii with his young son, pro surfer Shane Dorian talks about how he took fewer risks in surfing after becoming a father of two and discusses how he’s passing his hunting techniques along to his son. Musician J.T. Van Zandt talks about how the absence of his father throughout his childhood inspired him to take up fly fishing and woodworking.